Day: December 5, 2025

• An analysis of large US metros showed two Florida locations had the fastest growth in independent workers.
• Other data showed Florida has been a popular destination to move to.
• Americans could be attracted to freelance or independent work in the stagnant labor market.

Florida has long been a hub for those settling into retirement, and it’s also becoming a destination for freelancers and other independent workers.

A recent report from freelance platform Fiverr and market research firm Illuminas showed which big US cities have seen the biggest estimated changes in independent professionals from 2019 to 2024 using government data. The report said since the most recent available data was for 2023, Illuminas estimated the 2024 figures “based on more recent macroeconomic data.”

Michelle Baltrusitis, head of community at Fiverr, said there’s been a “freelancing boom” in major Sun Belt cities. Orlando and Miami had the highest growth in independent professionals among 30 large US metro areas, at 32% each. Nashville followed, with a growth of 24%. The rest of the top-ten cities were all in the South or Southwest:

“The Sun Belt really represents the sweet spot between lifestyle and opportunity,” Baltrusitis, head of community at Fiverr, told Business Insider, adding it tends to offer a lower cost of living, nice weather, and booming economies.

Census Bureau data showed more people have moved into than out of Florida over the past few years, as has the South as a whole.

In the stagnant job market, where hiring opportunities are often harder to come by, building a business, freelancing, or independent contract work could be an attractive option.

Baltrusitis thinks the rise of independent professionals will continue in the Sun Belt and nationwide because people want more work flexibility, multiple income streams, and control over their careers.

Other data suggested a rise in working for yourself. ADP Research found the number of independent contractors rose by 50% between 2019 and 2024, adding growth has been steady since 2021, when the labor force was recovering from pandemic-induced job losses. Ege Aksu, an economist at Revelio Labs, found that the share of job switchers transitioning into entrepreneurship has surged over the past few years while hiring has slowed.

“It’s maybe speaking to work culture and autonomy, flexibility that are more talked about in today’s job market,” Aksu said, who also thinks it could be due to necessity due to the fewer job prospects.

Baltrusitis said people looking to freelance should consider what skills they could monetize and be willing to go through trials and errors. She also suggested that people research how others advertise their skills on freelance platforms.

• Geoffrey Hinton said he was surprised it took Google this long to catch up in the AI race.
• Google received significant praise for its release of Gemini 3 and Nano Banana Pro models.
• Hinton, an AI pioneer who previously worked at Google Brain, said the tech giant is now likely to surpass OpenAI.

The “Godfather of AI” thinks it’s about time that Google caught up in the AI race.

“I think it’s actually more surprising than it’s taken this long for Google to overtake OpenAI,” Geoffrey Hinton, a professor emeritus at the University of Toronto who previously worked at Google Brain, told Business Insider in a Tuesday interview.

Google is coming off the heels of its widely praised launch of Gemini 3, an update that some in tech said elevated the giant beyond OpenAI’s GPT-5. Google’s Nano Banana Pro AI image model has also proven to be a hit.

Three years after Google reportedly declared a “code red” after the release of ChatGPT, recent reports indicate it’s now OpenAI that is sounding the alarm.

“I think that right now they’re beginning to overtake it,” Hinton said of Google’s position relative to OpenAI.

On top of the successful launch of its latest AI model, shares of Google rose on reports that it might broker a billion-dollar deal to supply Meta with its own AI chips.

Making its own chips is a “big advantage” to Google, Hinton said.

“Google has a lot of very good researchers and obviously a lot of data and a lot of data centers,” he said. “My guess is Google will win.”

Hinton, who helped pioneer AI research during his time at Google Brain, said that the search giant was once at the forefront of AI but held back.

“Google was in the lead for a long time, right?” he said. “Google invented transformers. Google had big chatbots before other people.”

Google was cautious, Hinton said, in the wake of Microsoft’s disastrous 2016 launch of its short-lived “Tay” AI chatbot, which it took offline after it posted incredibly racist tweets.

“Google, obviously, had a very good reputation and was worried about damaging it like that,” he said.

Google CEO Sundar Pichai has previously said that the company held back on releasing its chatbot.

“We hadn’t quite gotten it to a level where you could put it out and people would’ve been okay with Google putting out that product,” Pichai said earlier this year. “It still had a lot of issues at that time.”

In the past, the company has had some shaky rollouts. Just last year, Google had to pause its AI image generator after some users complained that results showing historically inaccurate images of people of color were too “woke.” Its initial AI search overviews generated nonsensical advice, such as putting glue on pizza to prevent cheese from falling off.

Google just made a big university donation in Hinton’s honor

Hinton spoke to Business Insider ahead of the announcement that Google was donating $10 million CAD to help establish the Hinton Chair in Artificial Intelligence at the University of Toronto. The university, where Hinton split his time while at Google, said it would match Google’s gift.

Hinton left Google in 2023, citing concerns about AI’s development. Since then, he has repeatedly spoken out about the risks that AI poses to society, ranging from the potential to outsmart humans to displacing jobs. In 2024, Hinton was jointly awarded the Nobel Prize in physics.

“Geoff’s work on neural networks — spanning his time in academia and his decade here at Google — laid the foundation for modern AI,” Google said in a statement. “This chair honors his legacy and will help the university recruit visionary scholars dedicated to the same kind of curiosity-driven, fundamental research that Geoff championed.”

• Social Security benefits will increase by about $60 in 2026 due to a 2.8% cost-of-living adjustment.
• Eligibility rules and benefit amounts depend on Americans’ age, income, and work history.
• Seniors can expect more tax relief and higher Medicare premiums in 2026.

For millions of older Americans, Social Security is a financial lifeline.

The program is the country’s largest social safety net program, providing monthly payments to nearly 74 million people. Business Insider has heard from hundreds of seniors living check to check without retirement savings and 80-somethings working to supplement their Social Security income.

Here’s what you need to know about benefits heading into the new year.

Who will qualify for Social Security in 2026

Americans pay into Social Security throughout their careers. The program is largely funded by payroll taxes, and each individual’s monthly checks are based on the income they made during their working years. Qualification rules will remain unchanged in January.

Older adults must be at least 62 years old to enroll in the program — but those who enroll before full retirement age typically receive smaller checks and may experience benefit deductions if they’re still employed.

The national retirement age is 66 or 67 for most baby boomers, which is the age that beneficiaries can collect their full Social Security amount. And those who delay filing for benefits until age 70 will receive the highest monthly allotment.

Depending on income and filing age, Social Security beneficiaries typically take home between $800 and $3,000 a month. Widows and widowers can claim benefits based on their spouses’ income.

The Social Security Administration also offers benefits for low-income Americans and those with disabilities at any age. Supplemental Social Security is generally available for individuals earning less than $2,000 a month, roughly 130% of the federal poverty line. Social Security Disability provides monthly payments to people experiencing at least one year of disability that affects their ability to work.

Beneficiaries will see higher checks to keep up with inflation

Social Security beneficiaries will receive about $60 more monthly in 2026, thanks to the program’s annual cost-of-living adjustment. That 2.8% increase is based on third-quarter inflation data.

The latest COLA announcement, tied to year-over-year increases in the consumer price index, mirrors the past several years. Raise percentages skyrocketed during high pandemic-era inflation, but have hovered around 2% and 3% since 2023.

Older Americans have told Business Insider that, while this COLA raise helps cover the rising cost of groceries, rent, and healthcare, it can present another problem. Low-income retirees often rely on other aid programs like Supplemental Nutrition Assistance and Medicaid. This slight cost-of-living raise can push some older adults over the qualifying threshold for those other aid programs, so lower-income retirees should carefully check those criteria.

Social Security income will still be taxed

Social Security income is typically taxed. Depending on household income, Americans may pay taxes on up to 85% of their Social Security payments.

Those who take home less than $25,000 as an individual and $32,000 as a couple, however, will not have their benefits taxed. Need-based Supplemental Social Security also isn’t subject to tax.

Under President Donald Trump’s One Big Beautiful Bill Act — signed in July — taxpayers 65 and older can claim up to $6,000 in addition to their normal standard deduction. This new rule is set to last through 2028 and builds off of an existing tax exemption for seniors.

In practice, this means that older Americans filing their 2025 tax returns can write off as much as $23,750. Joint filers over 65 will be able to claim as much as $46,700.

Out-of-pocket Medicare costs will rise

Most Social Security beneficiaries are also enrolled in Medicare, a federal health insurance program available to Americans over 62 and some people with disabilities. Open enrollment began in November and ends December 7.

The program’s structure will not change in the new year, but beneficiaries can expect higher out-of-pocket costs because the price of US healthcare is climbing and more baby boomers are needing care as they age. Premiums for Medicare Part B plans will jump by about 10%.

Medicare has four main plan types. Parts A and Part B are standalone insurance plans that cover inpatient and outpatient care; Medicare Advantage allows older Americans to join private plans governed by Medicare rules and out-of-pocket caps; and Part D is typically supplemental insurance that covers prescription drugs and basic provider visits.

Medicare is based on age and Medicaid is based on income, so some Americans qualify for both insurance programs.

The Social Security fund is in jeopardy

America’s Social Security fund is expected to become insolvent in the mid-2030s. This doesn’t mean checks will stop entirely, but retirees could see smaller benefit amounts unless Congress secures more money. Social Security is supplemented by the federal government, even though individuals pay into the program throughout their careers.

Programs like Medicare, Medicaid, and SNAP that some older Americans rely on are funded separately from Social Security and will not be impacted.