Belgium has voiced strong opposition to new EU regulations that classify wines with up to six percent alcohol as “low alcohol,” describing the designation as misleading. The Belgian Public Health Department criticized the move, asserting that it could mislead consumers and encourage alcohol consumption, reports 24brussels.
The controversial measure received approval from all EU member states except Belgium. Under these regulations, wines with an alcohol content comparable to that of standard beers will bear the “low alcohol” label, a designation that Belgium contends has previously been reserved for products demonstrating genuine health benefits.
Misleading Labels
According to the health department, the term “low” should not apply to alcoholic beverages. Historically, it has been used for products that present reduced health risks, such as low-sugar or low-salt food items. The department emphasized that any level of alcohol consumption poses health risks, stating, “The more you drink, the greater the damage.”
“It creates a false sense of security and contributes to the normalisation of alcohol consumption,”
The authorities argue that applying the “low alcohol” label to wine contradicts the principles governing other food and beverage classifications and may particularly affect vulnerable populations who are susceptible to marketing pressures.
Advocating for Accuracy
Belgium advocates for the term “reduced alcohol content” as a more appropriate descriptor. This terminology has been used consistently across the European food sector since 2006 for products where a specific substance has been lowered.
The European Parliament is currently reviewing the situation, and Belgium’s stance highlights its commitment to protecting public health amid evolving regulations regarding alcohol labeling within the EU.