Day: November 18, 2025

• This post originally appeared in the Business Insider Today newsletter.
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A stranger walks up to you and says, “May I meet you?” How do you react?

Do you run the other way? Do you stare in confusion? Or do you strike up a conversation?

Billionaire Bill Ackman’s suggestion for how young men introduce themselves to women in public generated a big reaction.

The Pershing Square CEO’s idea immediately got the meme treatment, but others said they appreciated the advice. (You can read his full post on X here.) BI’s Katie Notopoulos also has some thoughts on how Ackman could spruce up his pitch.

Ultimately, Ackman’s dating advice is about fostering more human-to-human interaction. That touches on a growing problem: the loneliness epidemic.

In May 2023, then-surgeon general Dr. Vivek Murthy issued a warning about the risks of loneliness. But in the two years since, it feels like we’re no closer to finding a cure, and the rise of AI-powered companions has only complicated the field.

There is one potential solution on the horizon.

“Social prescribing” is the idea of doctors and healthcare professionals referring patients to specific community services or activities, which could be anything from a dance class to a book club, writes BI’s Amanda Hoover.

As silly as it might sound to get a prescription to party, there’s some evidence backing it up.

While the concept is fairly new to the US — one of the biggest domestic proponents, Art Pharmacy, was founded in 2022 — the UK has been using social prescriptions for decades.

And it could save us all money! One 2024 study estimates that every dollar invested in social prescribing programs could have a $4.43 return across society. That’s thanks to a reduction in hospitalizations and higher rates of employment, among other benefits.

It’ll take some time to figure out, but the push for more human-to-human interaction is undeniable and transcends generations (and net worth).

My newsletter colleague Amanda Yen (a Gen Zer) and senior tech correspondent Melia Russell (a millennial) had a blast at one of Andrew Yang’s popular Offline parties, where phones are banned.

The lack of tech also spurred more conversation … and some unique one-liners.

“I said I was a journalist covering the event, and the guy went, ‘Are you gonna write you met your future husband Kamal here?'” Amanda told me.

• An SAS flight from New York to Copenhagen diverted to a Canadian military base in Goose Bay.
• Passengers were stranded overnight before a rescue jet arrived from Copenhagen the next day.
• Goose Bay, home to 8,000 people and an air force base, often handles emergency landings.

An SAS Scandinavian Airlines flight from New York to Copenhagen was forced to divert to a Canadian military base, leaving passengers stranded overnight before the airline dispatched a rescue jet to retrieve them.

Flight SK910, an Airbus A330-300, departed Newark Liberty International Airport at 5:47 p.m. Eastern time on Sunday, bound for Denmark.

But after three and a half hours in the air, the plane diverted northwest and landed safely at Goose Bay Airport in Labrador, Canada, at 9:15 p.m. local time (AST), according to FlightAware data.

It is unclear what led to the unscheduled landing. SAS did not respond to a request for comment from Business Insider.

As one of the last airports before crossing the Atlantic, Goose Bay is frequently used as a diversion site for transatlantic flights, but offers limited passenger facilities.

On Monday, SAS sent an unloaded Airbus A330, operating as flight SK9201, from Copenhagen to Goose Bay, seemingly to rescue the stranded passengers. It took off from Copenhagen at 10:55 a.m. local time on Monday, landing just after midday in Goose Bay, per Flightradar24 data.

“A presumably very light SAS A330 has been scrambled to fly to Goose Bay to pick up stranded passengers,” Flightradar24 posted on X.

The plane took off again for Copenhagen at 7:15 p.m. local time, landing in the Danish capital around 5:30 a.m. on Tuesday morning. As such, passengers from flight SK910 were stranded in Goose Bay for around 22 hours, also arriving 22 hours late at their destination.

It is unclear whether the passengers were accommodated inside the military base — though in a similar 2023 incident, 270 Delta passengers stranded in Goose Bay were housed overnight in military barracks.

Goose Bay’s population is roughly 8,000, and its limited civilian infrastructure often leaves diverted passengers waiting for replacement aircraft or crew to arrive from elsewhere.

The original plane was still on the ground in Goose Bay as of 5 a.m. ET on Tuesday.