Amazon Commits €1 Billion Investment in Belgium
Amazon plans to invest 1 billion euros in Belgium by 2027, aiming to enhance the customer experience, reports 24brussels.
The investment will focus on infrastructure improvements and workforce expansion, particularly within the Mechatronics department located in Hamme. Although the specific number of new hires has not been disclosed, Amazon currently employs 400 individuals in the country.
Additionally, Amazon will introduce same-day parcel deliveries in Belgium in the coming months. Part of the investment will also be directed towards better supporting small and medium-sized enterprises (SMEs) selling their products on the platform. “They will have access to more data functionalities,” noted Eva Faict, Country Manager for Amazon Belgium and the Netherlands.
Faict confirmed that Amazon will continue its partnership with bpost, emphasizing their crucial role in Amazon’s logistics strategy. “They are our most important partner now and will remain so,” she stated. “However, same-day delivery requires investment in the logistics chain. Amazon Logistics will not handle it alone; we plan to diversify.”
Flemish Government Welcomes Investment
Flemish minister-president Matthias Diependaele greeted the investment decision positively, calling it a direct acknowledgment of Belgium’s innovative strength. “Amazon’s decision to invest here is direct recognition of our innovative strength,” he commented.
Diependaele highlighted that the investment focuses on robotics and mechatronics, aligning with the Flemish government’s commitment to these advanced sectors. “This creates a flywheel effect for our entire technology sector,” he added.
Furthermore, Diependaele praised the opportunities Amazon has provided to Belgian SMEs since 2022 to market their products on the platform, describing it as “pure export acceleration for our local companies.” Currently, companies in Flanders achieve approximately 28 percent of their turnover through e-commerce.
Eléonore Simonet, the Federal Minister for Small Businesses and SMEs, also acknowledged the potential benefits for local entrepreneurs. “We can see how this leverage can help local entrepreneurs strengthen their market presence and even expand beyond borders, enabling them to reach millions of customers throughout Europe and beyond,” she said.
Amazon’s delivery centre in Antwerp, Belgium © BELGA PHOTO JONAS ROOSENS