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Alo Yoga’s CEO is pitching a new $3,600 leather purse as wellness

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A view inside Alo Miami at the opening party on December 16, 2021 in Miami, Florida.
Alo Yoga is launching leather bags that cost as much as $3,600.

  • Alo Yoga is set to launch leather bags that cost as much as $3,600, Vogue Business reported.
  • The athleisure brand and Lululemon competitor is betting on wellness being the new luxury market.
  • The bags, set to launch on September 9, will come with crystal bag charms attached.

Alo Yoga, known for its $130 leggings, is launching bags with Gucci-level price tags.

The Los Angeles-based athleisure brand is set to launch three leather bags, priced from $1,200 to $3,600, on September 9, per a report by Vogue Business on Thursday.

The bags, shaped like rounded duffel bags and bucket bags but made of Italian-made leather, will also have a crystal bag charm attached, per photos provided to Vogue Business by Alo Yoga.

For comparison, one of Gucci’s most iconic bag collections, the GG Marmont, retails for about $1,400 to $2,850.

Alo Yoga’s cofounder and CEO, Danny Harris, told the outlet that there has been a generational shift in what luxury means today.

“Our community, our culture, is not necessarily going out to clubs and drinking. We’re not hanging out at the café sipping a martini and carrying a handbag,” Harris said to Vogue Business. “We’re at a Pilates studio, or we’re setting an intention in our yoga class and focusing on our health and wellness — and carrying a handbag.”

He told the outlet he was confident some of Alo’s customers could afford more premium products.

“Our community, we believe, is already carrying some of the name-brand bags, and they would prefer to carry an Alo bag — especially one that is more in alignment with and based on modern-day luxury, as opposed to luxury of what mum or grandma had,” he said to Vogue Business.

The bags will be available for sale from September 22 in 23 of Alo’s stores globally, the outlet reported.

This is not Alo’s first foray into the world of luxury. In 2023, it launched its premium products line, Alo Atelier, which included a $1,400 puffer coat, $748 cashmere pants, and $698 fur jacket.

The brand, seen as a Lululemon competitor, is known for being a favorite of celebrities like Kendall Jenner and Hailey Bieber.

A representative for Alo Yoga did not respond to a request for comment from Business Insider.

Read the original article on Business Insider

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Carson Beck’s stellar debut leads No. 10 Miami by No. 6 Notre Dame in thriller

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Miami hadn’t beaten a top-10 team in nearly eight years. That opponent was Notre Dame. It happened again Sunday — and again, at Notre Dame’s expense.

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Chinese leader pledges $280m in aid to members of the Shanghai Cooperation Organisation at summit in Tianjin.

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‘Grey’s Anatomy’ actor Camilla Luddington says there are days she’s better at work than at being a mom

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Camilla Luddington
Camilla Luddington

  • Camilla Luddington, 41, says there is “no balance” when it comes to juggling work and kids.
  • Instead, the “Grey’s Anatomy” actor focuses on doing her best in each role depending on the day.
  • “Letting go of that need to be perfectly balanced all the time has been very freeing for me,” she said.

Grey’s Anatomy” actor Camilla Luddington is getting real about what it takes to be on a hit show while raising two kids.

In an interview with Parents published on Friday, Luddington spoke about the difficulties of juggling her filming schedule and her responsibilities as a mom.

“I just accept that there is no balance,” Luddington told Parents, adding she focuses on doing her best in each role depending on the day.

“To take the pressure off, I’ll be like, ‘You know what? Today I’m probably going to be better at my job than I am at parenting because I’m on set all day. But tomorrow I’m off and I can be a better parent,'” she said. “Letting go of that need to be perfectly balanced all the time has been very freeing for me.”

Luddington has played Dr. Jo Wilson on the hit medical drama since 2012. She has two kids with her husband, “13 Reasons Why” actor Matthew Alan.

When it comes to her two kids, ages 8 and 5, Luddington says that having space is sometimes the secret to harmony.

“They want to play together and they want to be up against us — but they don’t realize that they need time by themselves,” Luddington said.

At times, she and her husband will split the kids up, sending one out to play and the other to the room, she said.

“They need that separation because they will be up in each other’s business the entire day and drive each other — and us — crazy. Then they can appreciate the time they spend with us and each other,” Luddington added.

A representative for Luddington did not immediately respond to a request for comment sent by Business Insider outside regular hours.

In a 2023 interview with NewBeauty, Luddington said she’s “lucky” to be on a show with a big cast that doesn’t require her on set daily.

“But there are days that go by where I’ve worked a couple of 12-hour days and I haven’t seen my kids in three days. And that’s hard. So the days that I have time off, I try to give them as much of my attention as I possibly can,” she said.

Luddington joins a list of female actors who’ve opened up about juggling work and parenting in Hollywood.

Speaking to The Times in November, Keira Knightley said having kids meant putting her career on the back burner.

“I couldn’t go job to job [abroad] now. It wouldn’t be in any way fair on them, and I wouldn’t want to,” Knightley said. “I’ve chosen to have children, I want to bring them up, so I’ve had to take a major step back.”

In May, Michelle Williams told Dax Shepard on the “Armchair Expert” podcast that balancing work and motherhood is like figuring out “which master you’re going to serve.”

“Because the truth is, if work is going well, somebody else is taking care of the kids. And if you’re in a high point with your kids, the work is shoved to the side,” Williams said.

Read the original article on Business Insider

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